The People Behind the Work

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Bridgette Giakas

Founder

Bridgette’s background in hospitality is both personal and professional. Raised in a family of hoteliers, she has been immersed in the industry her entire life. Professionally, she’s held a variety of roles—from assisting with the opening of a new hotel to working as a front desk clerk and interning in hotel sales offices. She also co-created two online courses with SalesBoost and Hotel Social Made Simple, helping hoteliers master social media management.

Combining her deep hospitality knowledge with expertise in social media marketing, Bridgette founded BG Social. Today, she leads a team that manages social media for over 20 hotels, restaurants, and management company clients, helping brands engage audiences and drive bookings.

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Marissa McDonald

Director of Community Management

Marissa oversees all aspects of community management and outreach, ensuring each client’s social media presence is active, engaging, and on-brand. She manages collaborations, user-generated content, and influencer partnerships to expand audience reach and build loyalty.

She also monitors performance analytics to optimize campaigns in real time, ensuring every post, comment, and interaction contributes to audience growth and meaningful engagement.